Case study · 2022

New Pearls

A heritage brand meets a new generation.

New Pearls featured project

Services

Social · Performance · Campaigns

Client

Chandrani Pearls

Year

2022

Project overview

Connect a much-loved jewellery house with a younger digital audience and turn passive reach into participation.

01

Challenge

Connect a much-loved jewellery house with a younger digital audience and turn passive reach into participation.

02

Goal

Use reactive content and real customer stories to build an active, recognisable social community.

03

Result

Organic audience growth, deeper engagement and a stronger contemporary brand presence.

Phone and jewellery photographs arranged as a Chandrani Pearls social media composition — Challenge
Social media composition

Chandrani Pearls campaign photograph — Direction
Campaign photograph

Face of Chandrani Pearls website banner — Direction
Website banner

Face of Chandrani Pearls hoarding banner — Direction
Hoarding banner

Face of Chandrani Pearls Instagram timeline post — Outcome
Instagram timeline

Chandrani Pearls product image S23961 — Outcome
Product image S23961

Chandrani Pearls product image T24788A — Outcome
Product image T24788A

Chandrani Pearls product image S24942 — Outcome
Product image S24942

Chandrani Pearls product image S25240 — Outcome
Product image S25240

Chandrani Pearls product image S25275 — Outcome
Product image S25275

What changed

Organic audience growth, deeper engagement and a stronger contemporary brand presence.

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