Case study · 2024

Babylon

A gastronomic journey through time.

Babylon featured project

Services

Branding · Identity · Strategy

Client

Babylon

Year

2024

Project overview

Turn a layered dining concept into a brand guests could feel before the first course arrived.

01

Challenge

Turn a layered dining concept into a brand guests could feel before the first course arrived.

02

Goal

Build a memorable visual world that moves between heritage, hospitality and modern Kolkata.

03

Result

A distinctive identity designed to carry the experience across menus, spaces and campaigns.

Plated dishes, a Babylon menu and tableware on a restaurant table — Challenge
Dining table and menu

Collage of Babylonian references, restaurant interiors and a plated dessert — Direction
Reference and interior mood board

Carved Babylonian symbols on a warmly lit restaurant wall — Direction
Interior wall detail

Direction

Wordmark and emblem

Babylon menu pages arranged on a wooden food preparation table — Outcome
Menu system

Open Babylon menu showing a pizza photograph and menu listings — Outcome
Menu spread

Front and back of a Babylon business card on a display shelf — Outcome
Business cards

Round Babylon wall sign mounted on a brick wall — Outcome
Restaurant wall sign

Babylon menu cover on a clipboard with pomegranate and lavender — Outcome
Menu cover

Babylon pizza and risotto menu page on a clipboard — Outcome
Menu page

Outcome

Menu back cover

What changed

A distinctive identity designed to carry the experience across menus, spaces and campaigns.

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