Lots of people share a dubious perception of pre-owned cars, and it is usually not something that they would normally consider. At LA, they hoped to change this view with pristine pre-owned cars that definitely still had a lot of life in them.
At LA, it was a common practice to send pictures of the inventory as personal messages to clients all day, every day. We hoped to change this as this was limiting their true potential.
We built them a website to showcase their inventory online rather than just individually sending it to customers. And using that as a base we started building their social media profile which will then get displayed all over India.
The website was designed keeping convenience and ease of use in mind, as the good people from LA would be the ones who would maintain the website on their own in the future.
The feedback and response that we got from our social media campaign was remarkable, as we were now reaching a whole new set of clientele that we’re unaware of the brand LA.
