When we were asked by 27 Hills to look into their digital portfolio, they already had promotions running online. While going through the data we found that all their promotions were directed without any plan and incorrect targeting. Although it was bringing in an audience of more than 5,000 users, there were no sales and most people were not interested in what the site had to offer.
Selling teas globally from estates all over India
All the work done before was without planning!
We first plan and then take action
After carefully reviewing their new e-commerce model, we decided to make certain changes to the UX design of the website to be more customer-centric. Initiating all the necessary changes and careful implementation of the marketing plan which we created, 27 Hills went from 0 sales in the previous 6 months to over ₹2.76 Lakhs in sales over 2 weeks.