The jewellery industry is a place where competition, may it be big or small, has existed for a very long time. Adara, being the new brand that it is, needed to make its first impression a very strong and memorable one.
We set out to design a logo which would be elegant and regal in its look, while still striking people as familiar, as though they had previously seen it somewhere.
The Chosen One
After choosing the logo, the branding guidelines still had to be decided. The colours, fonts, placement, taglines and usage options still had to be created.