Tikii

Babylon

oreo — Mon, 18 Nov 2024 18:42:40 +0000

They aimed to transport their patrons to the ancient world of Babylon, a civilization renowned for its opulence and architectural wonders.

Services

Branding

Client

Babylon

Year

2022

Challenge

Babylon, a nascent restaurant in the heart of Kolkata, aspired to do more than just serve food.

It aimed to transport its patrons to the ancient world of Babylon, a civilization renowned for its opulence and architectural marvels. To achieve this ambitious goal, Babylon sought a brand strategy that would not only tantalize taste buds but also ignite the imagination.

Goal

The logo was central to our strategy, featuring authentic Babylonian cuneiform script, which distinguished Babylon from other restaurants.

At Tikii, we recognized the unique opportunity to create a truly immersive dining experience. We delved deep into the rich history of Babylon, studying its art, architecture, and cuisine. This research formed the foundation for every aspect of the brand, from the logo to the overall ambiance.

The logo was a cornerstone of our strategy. We incorporated authentic Babylonian cuneiform script, a bold and innovative move that set Babylon apart from other restaurants. This unique visual element instantly conveyed the brand’s historical significance. The intricate script, reminiscent of ancient inscriptions, added an air of mystery and intrigue, inviting diners to delve deeper into the world of Babylon.

The color palette was carefully selected to evoke the opulence and grandeur of ancient Babylon. Rich, earthy tones were combined with accents of turquoise blue to create a luxurious and timeless aesthetic. The turquoise blue, reminiscent of the Tigris and Euphrates rivers, added a touch of serenity and elegance. The overall typography was inspired by ancient Babylonian script, further enhancing the historical theme.

The menu was a culinary journey through time, featuring dishes inspired by ancient Babylonian cuisine. Ancient Greek phrases, such as “Kali Orexi” (Bon Appetit), were incorporated into the menu to further enhance the historical theme and create a truly immersive dining experience.

Result

A key element of Babylon's success is its strong brand identity. The distinctive logo, rich color palette, and historical theme create a memorable impression that resonates with diners.

Babylon’s unique brand strategy and immersive dining experience have led to remarkable success. The restaurant has received critical acclaim and built a loyal following of food enthusiasts. It has also gained recognition within the culinary world, winning several awards for its innovative cuisine, impeccable service, and stunning ambiance.

One of the key elements of Babylon’s success is its strong brand identity. The distinctive logo, opulent colour palette, and historical theme work together to create a memorable impression that resonates with diners. This well-crafted brand identity enhances the overall dining experience, making it more engaging and enjoyable.

Babylon’s commitment to historical accuracy and culinary excellence results in a truly unforgettable dining experience. Guests are transported to another time, allowing them to savour not just the food but also the ambiance and storytelling that surrounds it. This unique approach has created significant buzz and positive word-of-mouth, attracting new visitors eager to experience what Babylon has to offer.

Furthermore, the restaurant’s industry recognition through various awards solidifies its status as a leading culinary destination. These accolades affirm Babylon’s dedication to quality and innovation, further enhancing its reputation in the competitive dining landscape.

In conclusion, Babylon demonstrates that a strong brand strategy can transform a restaurant into a sought-after destination. By embracing both history and innovation, Babylon has created a timeless legacy that will continue to captivate diners for generations to come.

We excel in crafting distinctive brands that set themselves apart from the competition.

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Vedamorph

oreo — Mon, 18 Nov 2024 17:36:41 +0000

The brand's core values of sustainability and transparency needed to be reflected in its packaging and branding.

Services

Brand Guideline, Branding, Branding Identity, Logo & Trademark, Product Marketing

Client

Vedamorph

Year

2024

Website

Challenge

The inconsistency in colour of natural ingredients posed a unique challenge.

Vedamorph, a new natural cosmetics brand from India, faced the challenge of introducing a range of products that were not only effective but also environmentally friendly.

The brand’s core values of sustainability and transparency needed to be reflected in its packaging and branding. Additionally, the inconsistency in colour of natural ingredients posed a unique challenge in maintaining a visually appealing product display.

Goal

We did some intense market research, refined their brand message, and created a new look to truly showcase their identity.

Vedamorph is committed to sustainability and ethics, emphasizing the use of natural, non-toxic ingredients while striving to minimize its environmental impact. The brand prides itself on being transparent and honest, ensuring that customers are informed about its ingredient sourcing and manufacturing processes.

The visual identity of Vedamorph features a minimalist colour palette of black, white, and aquamarine. The black and white elements symbolize purity and seriousness, while aquamarine represents the ocean and a commitment to environmental consciousness. The packaging design is sleek and modern, prioritizing both functionality and sustainability. Black bottles are utilized to conceal variations in product colour due to natural ingredients, ensuring a consistent and professional appearance. Additionally, the boxy label design, reminiscent of pharmacy labels, adds a touch of authenticity and trust.

The tagline “Good for the Planet, Good for You” encapsulates Vedamorph’s core values, reflecting its dedication to both environmental and personal well-being. The messaging highlights the benefits of using natural ingredients, the potential harm caused by chemical-laden products, and the importance of making conscious consumer choices.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The rebranding effort for Vedamorph has proven to be a resounding success. With the introduction of new packaging and branding, the company has significantly enhanced brand awareness and recognition. The unique and visually appealing design has effectively captured the attention of consumers, making it stand out in a crowded market.

In addition to increasing visibility, Vedamorph’s emphasis on transparency and sustainability has helped build trust and credibility among its target audience. This focus resonates particularly well with environmentally conscious consumers who value brands that prioritize ethical practices.

Furthermore, the effective messaging and strategic brand positioning have driven sales and fostered customer loyalty. By cultivating a strong brand identity centered on sustainability and transparency, Vedamorph has successfully established itself as a leader in the natural cosmetics industry.

Shaping comprehensive brand narratives for enduring impact.

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Young Learners’ Montessori House

oreo — Wed, 13 Nov 2024 22:10:13 +0000

Young Learners' Montessori House Cheers to Nurturing Young Minds!

Services

Art Direction, Branding, Strategy, Website Design

Client

Young Learners' Montessori House

Year

2024

Website

Challenge

Recognizing the need for a redesign to reinvigorate their identity and connect with contemporary parents, Young Learners sought our expertise for a complete brand renaissance.

Established in 1992, Young Learners’ Montessori House has a
rich history of providing quality education. However, in recent years, they
faced a decline in enrolment as newer preschools with modern branding began to
attract families.

Goal

We dove deep into research, discovering what truly matters to parents in today’s educational landscape.

With insights in hand, we refined their message to embody authenticity and warmth. Our creative journey was like assembling a puzzle—each piece fitting perfectly to showcase their commitment to nurturing young minds.

Imagine a visual identity that not only looks good but also tells a story and is functional! That’s what we aimed for. By crafting a captivating logo and colour scheme, we ensured that every visual touchpoint reflected the essence of Montessori education—curiosity, creativity, and community.

To make the brand even more relatable, we introduced Kai, our charming gender-neutral turtle mascot. Kai symbolises exploration and growth, becoming a beloved figure for children and parents alike.

To further enhance the learning experience, we introduced custom exercise book covers that spark joy in learning. Additionally, we created a unique welcome box featuring an emotional “Firsts” activity book, fostering a deeper connection between parents and the school.

At Tikii it isn’t just about colour schemes and pretty designs we also sought to add a certain level of functionality to designs in order to enhance efficiency. One such example for Young Learners’ is that and we implemented colour-coded ID cards for each classroom. This thoughtful design ensures that even in a rush or where children might share the same name—there’s no room for confusion. As well as it was especially helpful for non-English speaking staff who may have difficulty reading to correctly understand which parent needs to be directed to which classroom, creating a seamless experience for everyone involved.

Result

Bringing Back Joy to Learning! With these engaging elements, Young Learners is set on an exciting path toward growth and connection! Cheers to their journey ahead!

The transformation was nothing short of magical! Enrolment numbers soared as families resonated with the new brand identity. Young Learners’ Montessori House still stands tall as a shining example of innovation and excellence in early childhood education, ready to inspire future generations!

Bringing Back Joy to Learning!

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New Pearls

oreo — Fri, 25 Oct 2024 19:07:58 +0000

Turning the Tide in the Digital World of Jewellery

In the glittering world of jewellery, standing out is often a challenge. When we were approached by Chandrani Pearls, a traditional pearl jewellery brand in India, we knew we had our work cut out for us. With a rich legacy and a loyal offline customer base, their online presence was lacking, especially among a younger, tech-savvy audience. Our mission? To breathe new life into their social media strategy and significantly enhance their visibility and engagement. Enter the “Face of Chandrani Pearls” campaign—a fun and engaging initiative that turned ordinary customers into brand ambassadors while putting a spotlight on the beauty of pearl jewellery.

Services

Online Advertising, Performance Marketing, Product Marketing, Social Media

Client

Beyond Brewery

Year

2022

Website

Challenge

We needed to connect with a younger, tech-savvy audience while fostering genuine engagement!

Chandrani Pearls had long been a beloved name in the offline jewellery market, cherished for their exquisite pearl collections. However, their social media presence was more like a well-kept secret — with only about 3,000 followers on Instagram. With a brand image that resonated with an older demographic, the challenge was clear: we needed to connect with a younger, tech-savvy audience while fostering genuine engagement.

We set out to tackle these issues head-on. We needed to not only raise brand awareness but also foster a community that felt connected to the brand. The foundation of our strategy would be built around one key concept: engagement through authenticity.

Goal

Reactive marketing that connects with the younger generations.

With challenges come goals, and we identified several key objectives to steer our campaign in the right direction:

Increase Followers: Our primary goal was to significantly expand Chandrani Pearls’ follower base on Instagram.
Enhance Engagement: We aimed to spark meaningful interactions on Chandrani Pearls’ Instagram page—think likes, comments, and shares that would cultivate an engaged community.
Amplify Brand Visibility: We wanted to harness user-generated content (UGC) to organically increase the brand’s reach across social media platforms.
Organic Growth: Crucially, we wanted to ensure that all growth was organic so that future posts would benefit from algorithmic boosts.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Crafting intricate brand narratives for lasting and meaningful impact.

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Pearls and You

oreo — Sat, 03 Aug 2024 12:07:22 +0000

Chandrani Pearls, a treasure trove of pearls in India, had a website stuck in the past!

Services

Performance, Shopify, UX/UI Design, Website

Client

Chandrani Pearls

Year

2022

Website

Challenge

A digital display case gathering dust, not showcasing the stunning luster of their pearls!

Imagine this: customers wanting to browse pearl necklaces are stuck waiting for pages to load, like watching paint dry on a hot summer day. Not exactly the experience you want when shopping for something luxurious.

Their old platform couldn’t keep up with their growing fan base, leading to slow loading times, frustrated customers, and missed sales opportunities. Tikii knew this wouldn’t do. They needed a platform that could handle the crowds, even during peak pearl season (is that even a thing? We made it a thing!).

Goal

Chandrani Pearls needed a website that could keep up with their growing popularity and demand, especially during sale season.

Enter Shopify®, the superhero of E-commerce platforms. Shopify® is built for speed and reliability. Think of it as upgrading from a rusty bike to a sleek sports car – perfect for navigating the online shopping world with ease.

But it wasn’t just about speed, tikii also wanted to make finding the perfect pearl piece a breeze. They revamped the navigation, making it as intuitive as using a map to find hidden treasure (pirate treasure not included, but the pearls are just as precious!). Plus, they added fancy search filters, so customers could find their dream necklace, bracelet, or earrings in a flash – no more wading through endless pages.

Speaking of treasures, Chandrani Pearls isn’t just about selling jewellery; it’s about sharing their rich heritage and craftsmanship. Tikii helped them tell their story with captivating product pages. Imagine this: detailed descriptions that explain the inspiration behind each piece, the journey of the pearls, and even cool zoom options, so you can inspect the intricate details like a pearl detective!

And the best part? Shopify Markets® lets Chandrani Pearls share their pearl passion with the world! This means they can easily create international store-fronts, catering to pearl lovers everywhere. It’s like having a pearl boutique in every corner of the globe (virtually, of course).

Result

The new website reached, new highs of total sales in a day within the first month of operation. With zero down-time!

By the time tikii finished their magic, Chandrani Pearls had a website that was not only fast and user-friendly but also a powerful tool for brand storytelling and global expansion. This Shopify® glow-up likely led to a surge in happy customers, booming sales, and a lot more pearl appreciation around the world.

Within the first year of operation, the cumulative sales per month had doubled compared to the previous website. Within the second year this number has doubled again now accounting for >15% of the brands total sales, which include 67 offline stores as well.

Crafting suited solutions for brands to ensure enduring success.

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