Chandrani Pearls, a treasure trove of pearls in India, had a website stuck in the past!
Services
Client
Year
Website
Challenge
A digital display case gathering dust, not showcasing the stunning luster of their pearls!
Imagine this: customers wanting to browse pearl necklaces are stuck waiting for pages to load, like watching paint dry on a hot summer day. Not exactly the experience you want when shopping for something luxurious.
Their old platform couldn’t keep up with their growing fan base, leading to slow loading times, frustrated customers, and missed sales opportunities. Tikii knew this wouldn’t do. They needed a platform that could handle the crowds, even during peak pearl season (is that even a thing? We made it a thing!).
Goal
Chandrani Pearls needed a website that could keep up with their growing popularity and demand, especially during sale season.
Enter Shopify®, the superhero of E-commerce platforms. Shopify® is built for speed and reliability. Think of it as upgrading from a rusty bike to a sleek sports car – perfect for navigating the online shopping world with ease.
But it wasn’t just about speed, tikii also wanted to make finding the perfect pearl piece a breeze. They revamped the navigation, making it as intuitive as using a map to find hidden treasure (pirate treasure not included, but the pearls are just as precious!). Plus, they added fancy search filters, so customers could find their dream necklace, bracelet, or earrings in a flash – no more wading through endless pages.
Speaking of treasures, Chandrani Pearls isn’t just about selling jewellery; it’s about sharing their rich heritage and craftsmanship. Tikii helped them tell their story with captivating product pages. Imagine this: detailed descriptions that explain the inspiration behind each piece, the journey of the pearls, and even cool zoom options, so you can inspect the intricate details like a pearl detective!
And the best part? Shopify Markets® lets Chandrani Pearls share their pearl passion with the world! This means they can easily create international store-fronts, catering to pearl lovers everywhere. It’s like having a pearl boutique in every corner of the globe (virtually, of course).
Result
The new website reached, new highs of total sales in a day within the first month of operation. With zero down-time!
By the time tikii finished their magic, Chandrani Pearls had a website that was not only fast and user-friendly but also a powerful tool for brand storytelling and global expansion. This Shopify® glow-up likely led to a surge in happy customers, booming sales, and a lot more pearl appreciation around the world.
Within the first year of operation, the cumulative sales per month had doubled compared to the previous website. Within the second year this number has doubled again now accounting for >15% of the brands total sales, which include 67 offline stores as well.
Crafting suited solutions for brands to ensure enduring success.
Crafting suited solutions for brands to ensure enduring success.
