New Pearls

A rich legacy and a loyal offline customer base, their online presence was lacking, especially among a younger, tech-savvy audience. Our mission? To breathe new life into their social media strategy!

Turning the Tide in the Digital World of Jewellery

In the glittering world of jewellery, standing out is often a challenge. When we were approached by Chandrani Pearls, a traditional pearl jewellery brand in India, we knew we had our work cut out for us. With a rich legacy and a loyal offline customer base, their online presence was lacking, especially among a younger, tech-savvy audience. Our mission? To breathe new life into their social media strategy and significantly enhance their visibility and engagement. Enter the “Face of Chandrani Pearls” campaign—a fun and engaging initiative that turned ordinary customers into brand ambassadors while putting a spotlight on the beauty of pearl jewellery.

Services

Online Advertising, Performance Marketing, Product Marketing, Social Media

Client

Beyond Brewery

Year

2022

Website

Challenge

We needed to connect with a younger, tech-savvy audience while fostering genuine engagement!

Chandrani Pearls had long been a beloved name in the offline jewellery market, cherished for their exquisite pearl collections. However, their social media presence was more like a well-kept secret — with only about 3,000 followers on Instagram. With a brand image that resonated with an older demographic, the challenge was clear: we needed to connect with a younger, tech-savvy audience while fostering genuine engagement.

We set out to tackle these issues head-on. We needed to not only raise brand awareness but also foster a community that felt connected to the brand. The foundation of our strategy would be built around one key concept: engagement through authenticity.

Goal

Reactive marketing that connects with the younger generations.

With challenges come goals, and we identified several key objectives to steer our campaign in the right direction:

Increase Followers: Our primary goal was to significantly expand Chandrani Pearls’ follower base on Instagram.
Enhance Engagement: We aimed to spark meaningful interactions on Chandrani Pearls’ Instagram page—think likes, comments, and shares that would cultivate an engaged community.
Amplify Brand Visibility: We wanted to harness user-generated content (UGC) to organically increase the brand’s reach across social media platforms.
Organic Growth: Crucially, we wanted to ensure that all growth was organic so that future posts would benefit from algorithmic boosts.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Crafting intricate brand narratives for lasting and meaningful impact.

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